Humboldt seeks new image to help city move on from bus crash tragedy

Sixteen people died, 13 injured when semi-truck collided with the hockey team’s bus in April 2018

Symbols of the town’s devotion to the Broncos are visible throughout downtown in Humboldt, Sask., Sunday, March 24, 2019. THE CANADIAN PRESS/Matt Smith

The Saskatchewan city of Humboldt is looking to revamp its image as a way of helping people move past the Broncos bus crash.

Spokeswoman Penny Lee says Humboldt became known to many as “the grieving city” after the April 6, 2018 collision.

Sixteen people died and 13 were injured when the driver of a semi-truck missed a stop sign at a rural intersection and drove into the path of the junior hockey team’s bus.

“Possibly everybody’s felt that, OK, Humboldt is just about the Broncos,” Lee said Friday.

“We’re so much more than that.”

Residents are being asked to fill out a survey that will be used to help the city craft a new look. It may include a new logo and tag line.

“We’ve actually heard businesses, local businesses, say that their suppliers are afraid to come to Humboldt because, ‘Oh no. They’re still grieving,’” Lee said.

“We want to get that message out that … it’s OK. We’re moving on and we want everybody else to move on, but not forget.”

Although many people still use the phrase “Humboldt Strong,” which emerged after the crash, Lee said she doesn’t think the city will adopt it as an official slogan because it may not make sense to residents in future years.

‘It still knocks you down:’ First responders reflect on Humboldt Broncos crash

So far, she said, people who have responded to the survey say Humboldt is a clean and friendly place to be.

“To me, that’s exactly what it was before April 6.”

The Canadian Press

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Wet’suwet’en and B.C. government have been talking Aboriginal title for a year

Coastal GasLink says it has agreements with all 20 elected First Nations councils along the 670-kilometre route

Wet’suwet’en return to camps near Houston, Coastal GasLink workers move through: First Nation

Opponents of a pipeline who support the Wet’suwet’en hereditary chiefs have reoccupied camps at centre of arrests

Northern Health recommends self-quarantine for people returning from Hubei

The healthcare provider said it isn’t neccessary for healthy children to wear face masks

CN blockade taken down as federal, provincial representatives agree to meet with hereditary chiefs

CN blockade taken down as federal, provincial representatives agree to meet with hereditary chiefs

Coastal GasLink goes back to work at Houston site

RCMP dismantle compound at Houston Community Hall and withdraw extra officers

VIDEO: Ottawa wants quick, peaceful resolution to pipeline protests, Trudeau says

The protests have manifested themselves as blockades on different rail lines across the country

Canucks acquire forward Tyler Toffoli from Kings in push for playoffs

Vancouver sends Schaller, Madden, pick to L.A.

New highway proposed between Alberta and B.C.

The route would connect Red Deer to Kamloops

Trudeau tightlipped on plan to end protests ‘quickly and peacefully’

The prime minister, who cancelled a two-day trip to Barbados this week to deal with the crisis at home

B.C. budget expected to stay the course as economic growth moderates

Finance minister said ICBC costs have affected budget

Canadian standards for coronavirus protection to be reviewed, health agency says

The protocols set out how health workers should protect themselves and their patients

Monday marks one-year anniversary of man missing from Langley

42-year-old B.C. man, Searl Smith, was last seen leaving Langley Memorial Hospital on Feb. 17, 2019

BC Ferries sailings filling up Family Day Monday

More than 20 sailings added between Swartz Bay and Tsawwassen for long weekend

Amtrak warns of delays as railways from Seattle to B.C. blocked by Wet’suwet’en supporters

Coastal GasLink said it’s signed benefits agreements with all 20 elected band councils along pipeline route

Most Read