The Canucks will display Lyft’s logo along the boards and near the Canucks’ end on the ice (Photo via @Pucksonnetca/Twitter).

Amid B.C. ride-sharing battle, Canucks declare sponsorship deal with Lyft

Vancouver team owner Francesco Aquilini is a vocal ride-sharing advocate

In the midst of the battle to bring ride-sharing to B.C., the Vancouver Canucks have agreed to a new sponsorship deal with one of the big players in the industry.

San Francisco-based Lyft will become the official ride-share partner for the Canucks and Rogers Arena, the team announced on Tuesday.

“With a commitment to connecting our communities, the Vancouver Canucks and Lyft share similar values and can now work together to make an active difference through a better fan experience and local partnerships,” said Trent Carroll, chief operating officer for Canucks Sports & Entertainment in a news release.

READ MORE: B.C. ride hailing regulation battle to carry on into 2019

READ MORE: Late 2019 too long to wait for ridesharing: B.C. Conservatives

Lyft is already available virtually throughout the United States, as well as in cities in Ontario. One of its rivals, Uber, is already used is most major cities around the world.

Canucks owner Francesco Aquilini is a vocal supporter for ride-sharing, criticizing the NDP on social media for taking too long to introduce and regulate it in B.C.

The Lyft logo will be displayed along the boards and on the ice near the Canucks’ end at Rogers Arena.


@kieranroconnor
kieran.oconnor@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Just Posted

New Seven Sisters replacement confirmed

Mental health facility will have 25 beds, up from 20 in current facility

Terrace hospital’s business plan approved

Health Minister’s announcement opens door to construction phase

Convicted animal abuser Catherine Adams to return to Quesnel court next week

Adams is facing a breach of probation charge stemming from a 2015 conviction in Smithers

Northwest Fire Centre open burn ban lifted

Recent rain, cooler temperatures have lowered the region’s fire risk

Telkwa pot plant application passes review

Cannabis company claims new Health Canada regulations are working in its favour

Killer of Calgary mother, daughter gets no parole for 50 years

A jury found Edward Downey guilty last year in the deaths of Sara Baillie, 34, and five-year-old Taliyah Marsman

Cost jumps 35% for Trans-Canada Highway widening in B.C.

Revelstoke-area stretch first awarded under new union deal

Is vegan food a human right? Ontario firefighter battling B.C. blaze argues it is

Adam Knauff says he had to go hungry some days because there was no vegan food

Winds helping in battle against fire threatening northern Alberta town

Nearly 5,000 people have cleared out of High Level and nearby First Nation

B.C. sends 267 firefighters to help battle Alberta wildfires

Out of control fires have forced evacuations in the province

LETTER: Fletcher ‘blurs reality’ on B.C. union public construction

Bridge, highway projects awarded to companies, not unions

Federal government funds millions to help B.C. police spot drugged driving

Many police departments have expressed wariness about using the only government-approved roadside test

Judge: Mississippi 6-week abortion ban ‘smacks of defiance’

The new law would prohibit most abortions once a fetal heartbeat can be detected

Most Read