A case of cans of Moosehead beer is seen in Halifax on Wednesday, Nov. 8, 2017. Moosehead Breweries Ltd. is the latest beverage company to form a joint venture to enter the cannabis-infused beverage market, when it is legalized. (THE CANADIAN PRESS/Andrew Vaughan)

Moosehead Breweries and Sproutly to develop cannabis-infused beverages

Companies say beverages would be able to deliver effects of cannabis in as little as five minutes

Moosehead Breweries Ltd. is the latest beverage company to form a joint venture to enter the cannabis-infused beverage market in Canada once it is legalized.

An affiliate of the independent brewer, OCC Holdings Inc., is partnering with Sproutly Canada Inc. to develop, produce and market non-alcoholic beverages using Sproutly’s naturally-produced water soluble cannabinoids.

READ MORE: Alcohol and cannabis companies form pot-beverage industry group to push changes

The companies say their beverages would be able to deliver the effects of cannabis in as little as five minutes and could last up to 90 minutes, providing an experience similar to smoking the drug.

Moosehead is Canada’s oldest and largest independent brewery with 152 years of experience and infrastructure that the companies say will allow the joint venture to more quickly get its cannabis-infused beverages to market.

The companies add that Sproutly’s cultivation facility and processing licence will advance formulation work that’s already been completed to date.

Health Canada has said the final rules about edibles must be brought into force no later than Oct. 17, a year after recreational cannabis use was legalized.

“After careful analysis of the cannabis industry and the cannabis beverage opportunity in Canada, we believe that Moosehead and Sproutly together are well positioned to become a significant player in the category,” stated Matthew Oland, a Moosehead senior executive, who will head the 50-50 joint venture as chief executive officer.

The Canadian Press

Like us on Facebook and follow us on Twitter

Just Posted

Convicted animal abuser Catherine Adams to return to B.C. court in July

Catherine Adams is under a 20-year ban on owning animals, from a 2015 sentence in Smithers

Good job boys

Oakley (L) and Storm sold lemonade in Houston to raise money to… Continue reading

The north, rural areas deserve own ICBC rates, says Houston council

Matter to be considered at provincial convention this fall

Houston get more initial attack crews

The BC Wildfire Service branches in Houston and Burns Lake are preparing… Continue reading

Illegal dumping

The rabbit trail between Mountainview and Lund Road has become a dumping… Continue reading

Killer of Calgary mother, daughter gets no parole for 50 years

A jury found Edward Downey guilty last year in the deaths of Sara Baillie, 34, and five-year-old Taliyah Marsman

Roadside device to weed out THC can’t detect impairment, B.C. lawyer says

‘This fact alone is likely to have serious implications for Canadians’ Charter Rights,’ lawyer Sarah Leamon warns

B.C. firefighters rescue frozen dog from ice

The fire crew found a dog stuck in the at Lake Paul on May 20

Most British Columbians agree the ‘big one’ is coming, but only 50% are prepared

Only 46 per cent of British Columbians have prepared an emergency kit with supplies they might need

B.C. man to pay Maxime Bernier’s People’s Party $20k over lawsuit

Federal judge shut down Satinder Dhillon’s ‘nonsensical’ motion to bar use of PPC name in byelection

Sitting and sleeping on downtown sidewalks could net $100 fine in Penticton

The measure, which still requires final approval, would be enforced between May and Sept. 30

Survey finds 15% of Canadian cannabis users with a valid licence drive within two hours of using

Survey also finds middle-aged men are upping their usage following legalization

Most Read