The district has secured funding to complete a marketing video project, which will engage a filmmaker to capture the best of Houston. Houston Today file photo.

Houston beautifying to attract residents

District developing revitalization plan, marketing video

The District of Houston has been working to boost its attractiveness to prospective workers, visitors and new residents.

The district has secured funding to complete a marketing video project, which will engage a filmmaker to capture the best of Houston.

“The end product will promote Houston both as a place to visit and a place to live, with a key focus on our ‘naturally amazing’ opportunities in and around Houston,” explained Gerald Pinchbeck, Houston’s Chief Administrative Officer.

“We have applied to Northern Development Initiative Trust for $20,000 to support this project, and have committed $20,000 to the project using past Dungate Community Forest revenues,” he added.

Houston’s plan to improve recruiting and retention also includes ensuring that the town looks its best. The district hopes to achieve this goal by improving trail markings and business frontages, as well as developing bylaws that require cosmetic appeal.

In addition, Houston has taken the first steps toward developing a downtown revitalization plan. Request for proposals seeking a qualified contractor to develop the plan have recently been issued.

“The focus of the downtown revitalization plan will be identifying a unified vision for the downtown to make it stand out as a distinct area of Houston, and make it a more attractive place to stop for tourists and new businesses,” said Pinchbeck.

Mayor Shane Brienen has recently told Houston Today that, moving forward, he would like the district to focus on developing the downtown revitalization plan and continuing the Hwy. 16 corridor improvement project. Work has already initiated to improve the north side of the highway, and the district is now pursuing third party funding for south side improvements.

Meanwhile Houston’s business facade improvement program has been encouraging commercial building owners to invest in storefront improvements by accessing funding from Northern Development Initiative Trust. The program matches dollar for dollar a one-time reimbursement grant of 50 per cent of eligible costs, to a maximum of $5000 per business.

According to the 2017 Strategic Plan, which recently had its revised version adopted by council, over the course of 2018 the district will also identify what factors influence a candidate’s choice to accept a job and live in Houston. This might include exit interviews of applicants that choose not to come to Houston, as well as reviews of publicly available research.

In addition, the district plans to leverage its social media presence and partner with the Regional District of Bulkley-Nechako (RDBN) to promote Houston.

The RDBN has already been promoting the region to potential new residents by using an infographics tool. The infographics demonstrate the advantages of living up north by comparing the time it takes to commute to work, the cost of living and average home prices between RDBN communities and Vancouver.

READ MORE: Regional District of Bulkley-Nechako infographics used to attract new residents

While the average home price in Vancouver is over $1.4 million, it only costs an average of $258,767 to purchase a home in the RDBN region.


 

@flavio_nienow
flavionienow@gmail.com

Like us on Facebook and follow us on Twitter.

Just Posted

Bulkley Valley tourist industry adjusts to salmon closure

Businesses maintain philosophy of cooperation and enthusiasm as tourists begin arriving in Smithers.

Northwest family doctors win awards for B.C. launch of CHANGE Program

Northwest family doctors win awards for B.C. launch of CHANGE Program

Employer health tax may strain local governments

RDBN on the hook for an extra $24,000 by 2020

UPDATED: Horgan says B.C. defending its interests in Trans Mountain pipeline

Canadian finance minister’s update comes the same day Kinder Morgan shareholders plan to meet

Houston working around the clock to address flooding

River Forecast Centre upgrades advisory for Houston

VIDEO: Canadian Forces help flood-ravaged Grand Forks residents heal

Sgt. Bradley Lowes says the military is used to dealing with traumatic times

Chilliwack Chiefs make history with first RBC Cup win

In front of a huge and noisy crowd, the Chiefs claimed their first-ever national junior A title.

UPDATED: Majority of flood evacuees in Kootenay-Boundary allowed to return home

Officials hope to have all 3,000 people back in their homes by Monday night

B.C. Lions bring back 6-time all-star offensive lineman Jovan Olafioye

He was acquired by the Montreal Alouettes last year.

Whitecaps rally for 2-2 draw with FC Dallas

Vancouver climbed out of a two-nil hole to tie FC Dallas 2-2

B.C. VIEWS: Making sense of climate policy

Flood and fire predictions have poor track record so far

Chilliwack Chiefs moving on to RBC Cup final after thrilling win over Ottawa

Kaden Pickering scored the winning goal in the 3rd period as Chilliwack won their semi-final 3-2.

VIDEO: As floodwaters recede, crews assess the damage to Grand Forks’ downtown

More than four dozen firefighters and building inspectors came out to help

Wellington Dukes pull off epic upset of Wenatchee at RBC Cup

The Dukes are off to the championship game after downing the Wild 2-1 Saturday at Prospera Centre.

Most Read