Houston council is asking the question: What gives Houston it's identity?

Houston council is asking the question: What gives Houston it's identity?

Council looking at branding Houston

What gives Houston its identity? Council is looking to develop a brand to market Houston which captures the unique Houston lifestyle.

What gives Houston it’s identity?

What makes it unique?

Why do people choose to live and work in Houston?

District of Houston council is seeking to answer these questions, and is forming a committee to develop a brand for Houston.

“We’re trying to come up with a theme for our community that would market us in a better light,” said Houston CAO Linda Poznikoff at a recent council meeting.

Several webinars were hosted this year by the Houston and District Chamber of Commerce about branding a community, and the powerful tool it is for marketing.

Deputy Mayor Shane Brienen says the main theme of the webinar was to key in on a strength: “How do you stand out?”

“Focus on one key theme… stand out and do a really good job on one thing – that’s the key to success with branding,” Brienen said.

“It’s about lifestyle,” Poznikoff added.

“What do you have to offer? Why do people choose to move and live and work here?”

Council is in the process of forming this volunteer committee, and anyone interested in getting involved is asked to contact Linda Poznikoff at 250-845-2230, or cao@houston.ca.