Kate Vallance, CISUR research associate and lead author on an evaluation of baseline survey data, places stickers on alcohol containers in a Yukon liquor store. (Provided by the University of Victoria)

Kate Vallance, CISUR research associate and lead author on an evaluation of baseline survey data, places stickers on alcohol containers in a Yukon liquor store. (Provided by the University of Victoria)

B.C. study finds warning labels reduce alcohol consumption

Researchers behind study recommend warning labels should be on all alcohol containers

You go to your local liquor store, grab a six-pack and notice something a little different on the can — a warning label, cautioning you about the negative impacts drinking could have on your health, similar to those found on cigarette packs. Would this make you rethink taking home those brews?

The Northern Territories Alcohol Labels Study, launched in Whitehorse in 2017, saw warning labels placed on beverages in the territory’s largest liquor store and prompted many people in Canada’s highest-alcohol-consuming region to cut back their drinking.

The world-first research from the Canadian Institute for Substance Research (CISUR) at UVic shows that well-designed warning labels are “an effective public health intervention, and can play a role curbing alcohol intake at home during the COVID-19 outbreak.”

READ ALSO: Canadian alcohol policy gets failing grade from UVic researchers

When approximately 300,000 labels were applied to 98 per cent of the alcohol containers during the study period, Canadian alcohol industry lobby groups got involved. The lobby groups objected to the study, according to a press release from UVic, questioned the government’s authority to place labels on the containers in the first place and challenged the link between alcohol and cancer “despite decades of scientific evidence,” reads the release.

A month in, the study was stopped for three months and the cancer labels were removed. The study was able to continue with the use of only standard drink and low-risk drinking guideline labels until July 2018, and will be published this month in a special section of the Journal of Studies on Alcohol and Drugs.

READ ALSO: Vancouver Islanders drink more alcohol than provincial, national averages

Two of the papers in the journal — a media analysis and a legal analysis — look at the industry’s claims and analyze the alcohol lobby’s arguments. When it comes to Yukon’s right to affix the labels on alcohol containers, the legal analysis found the arguments “held no water” and governments had a duty to inform citizens they were selling a product that could cause cancer or risk leaving themselves exposed to future civil lawsuits. The media analysis found that 68 per cent of news stories supported the use of labels in Yukon.

“We found some striking similarities with the tobacco industry in the way the alcohol lobby groups consistently downplayed or outright denied the link between alcohol and cancer in news coverage,” says Kate Vallance, CISUR research associate and lead author on an evaluation of baseline survey data. “That’s worrying because they are not providing accurate information to the public and there are still no evidence-based warning labels available on alcohol containers in Canada, even though people support them.”

Researchers also found that people who bought alcohol with the labels better remembered national drinking guidelines and warning risks about cancer. An analysis of sales data found that per capita sales of labeled products dropped by 6.6 per cent compared to products in control sites that didn’t get the labels.

Researchers behind the study are recommending all alcohol containers be required to carry health warning labels.



kendra.crighton@blackpress.ca

Follow us on Instagram
Like us on Facebook and follow us on Twitter.

University of Victoria

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

People skate on a lake in a city park in Montreal, Sunday, January 10, 2021. THE CANADIAN PRESS/Graham Hughes
The end of hugs: How COVID-19 has changed daily life a year after Canada’s 1st case

Today marks the one year anniversary of COVID-19 landing in Canada

Wet’suwet’en supporters and Coastal GasLink opponents continue to protest outside the B.C. Legislature in Victoria, B.C., on Thursday, February 27, 2020. THE CANADIAN PRESS/Chad Hipolito
‘We’re still in it’: Wet’suwet’en push forward on rights recognition

The 670-km Coastal GasLink pipeline was approved by B.C. and 20 elected First Nations councils on its path

A health-care worker prepares a dose of the Pfizer-BioNTech COVID-19 vaccine at a UHN COVID-19 vaccine clinic January 7, 2021. THE CANADIAN PRESS/Nathan Denette
Employers might be able to require COVID-19 vaccination from employees: B.C. lawyer

‘An employer must make the case’ using expert science, explains lawyer David Mardiros

The COVID-19 outbreak at the two Coastal GasLink workforce lodges has officially been declared over. (Lakes District News file photo)
COVID-19 outbreak at Coastal GasLink worksites declared over

In total, 56 cases were associated with the outbreak in the Burns Lake and Nechako LHAs

Brett Alexander Jones is wanted on several warrants province-wide, in connection with multiple charges. Jan. 21, 2021. Kitimat RCMP photo
Kitimat RCMP searching for man wanted on several warrants province-wide

Jones is described as a five-foot 10-inches Caucasian man, with blond hair and blue eyes.

Crews with Discovery Channel film as an Aggressive Towing driver moves a Grumman S2F Tracker aircraft around a 90-degree turn from its compound and onto the road on Saturday, Jan. 23, 2021. It was the “most difficult” part of the move for the airplane, one organizer said. (Jenna Hauck/ Chilliwack Progress)
VIDEO: Vintage military plane gets towed from Chilliwack to Greater Victoria

Grumman CP-121 Tracker’s eventual home the British Columbia Aviation Museum on Vancouver Island

Rolling seven-day average of cases by B.C. health authority to Jan. 21. Fraser Health in purple, Vancouver Coastal red, Interior Health orange, Northern Health green and Vancouver Island blue. (B.C. Centre for Disease Control)
2nd COVID vaccine doses on hold as B.C. delivery delayed again

New COVID-19 cases slowing in Fraser Health region

Provincial health officer Dr. Bonnie Henry talk about the next steps in B.C.’s COVID-19 Immunization Plan during a press conference at Legislature in Victoria, B.C., on Friday, January 22, 2021. Two more cases of the COVID-19 strain first identified in South Africa have been diagnosed in British Columbia, bringing the total to three as of Jan. 16.THE CANADIAN PRESS/Chad Hipolito
B.C. now has three cases of South African COVID-19 variant, six of U.K. strain

Both variants are thought to spread faster than earlier strains

Rodney and Ekaterina Baker in an undated photo from social media. The couple has been ticketed and charged under the Yukon’s <em>Civil Emergency Measures Act</em> for breaking isolation requirements in order to sneak into a vaccine clinic and receive Moderna vaccine doses in Beaver Creek. (Facebook/Submitted)
Great Canadian Gaming CEO resigns after being accused of sneaking into Yukon for vaccine

Rod Baker and Ekaterina Baker were charged with two CEMA violations each

Police discovered a makeshift nightclub in a Vancouver apartment on Jan. 23, 2021, and say it wasn’t the first time this month officers have been called to the unit over social gathering concerns. (Phil McLachlan - Capital News)
Doorman of makeshift ‘booze-can’ in Vancouver apartment fined; police look to court order

This marks the fourth complaint about social gatherings inside the apartment in January

A Kelowna couple welcomed their Nooner baby in December. (Flytographer)
Kelowna couple welcomes baby girl from Hotel Zed Nooner campaign

Nicole and Alex will now have 18 years of free stays at the hotel

Kyrell Sopotyk was drafted by the Kamloops Blazers in 2016 and played two seasons with the Western Hockey League club. (Photograph By ALLEN DOUGLAS/KTW)
Kamloops Blazer paralyzed in snowboarding accident sparks fundraiser for family

As of Jan. 24, more than $68,000 had been raised to help Kamloops Blazers’ forward Kyrell Sopotyk

(Pixhere photo)
B.C. dentists argue for COVID-19 vaccine priority after ‘disappointing’ exclusion from plan

Vaccines are essential for dentists as patients cannot wear masks during treatment, argues BCDA

The fine for changing lanes or merging over a solid line costs drivers $109 and two penalty points in B.C. (Screenshot via Google Street View)
B.C. drivers caught crossing, merging over solid white lines face hefty fine

Ticket for $109, two penalty points issued under Motor Vehicle Act for crossing solid lines

Most Read