Advertising film crew and ad hero Brent Stuart pause for a photo between shoots last Wednesday. Back row L-R: Brian Lee

Advertising film crew and ad hero Brent Stuart pause for a photo between shoots last Wednesday. Back row L-R: Brian Lee

Finning (CAT) film crew rolls into Houston

A film crew came to Houston to shoot "a day in the life of Brent Stuart," as part of a national technician recruitment ad campaign.

A film crew came to Houston to shoot “a day in the life of Brent Stuart,” as part of a national technician recruitment ad campaign.

Stuart was nominated by two other people for the Caterpillar ad campaign and Creative Director Jake Beyhl says Stuart’s nomination stood out among the hundred others.

“Brent stood out immediately,” said Beyhl, adding that his application included engaging stories and charismatic photos of him, and his location was completely different than any of the other locations.

Beyhl says Stuart and two others – a tech who travels down to Barbuda, Caribbean and another from Phoenix, Arizona – were selected as three of “the best of the best Caterpillar technicians.”

Remote-controlled helicopter camera catches the action as a Le Tourneau unloads a logging truck load of logs.

It’s part of a campaign to promote technicians because of the skills shortage, said Beyhl.

Stuart will be featured in online banner ads, print ads, and a four-and-a-half minute, documentary-style, “day in the life of Brent” video, with voice over from T.V. host Mike Rowe, from Discovery Channel series Dirty Jobs.

Nominated by two other people, Stuart says he was out at camp when Finning was told he had won.

“I had no idea, no idea,” he said.

“They told me what was going on and I was totally floored. It’s something you’d never ever expect,” he said.

Looking back, Stuart says the two-day experience was pretty neat.

Sherrie Stuart, Brent’s wife, gives film crew an interview about her family and her husband’s life and work.

He says the crew went out on a call with him across Babine Lake, and put a camera on his forehead while he did a machine repair.

They also staged some work at Houston Canfor, interviewed his family and peers, and filmed him and his kids snowmobiling.

Beyhl says Stuart was great to work with.

“His personality is pretty solid,” Beyhl said of Stuart, adding that he seems like a really hard worker, a good family guy, and a man well-respected in the area.

“We’re all really proud of him,” said Behyl.

Film crew members Rob Moscato and Ryan McMackin set the camera on the remote controlled helicopter to prepare for their next shoot.

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