Ticketmaster to pay $4.5M for misleading prices

Officials found Ticketmaster’s advertised prices did not reflect the true cost to the consumer

Ticketmaster tickets and gift cards. (THE CANADIAN PRESS/AP, Paul Sakuma)

The Competition Bureau says Ticketmaster will pay $4.5 million in penalties and associated costs to settle a case investigating misleading pricing claims for its online ticket sales.

The bureau said Thursday that Ticketmaster LLC, TNow Entertainment Group Inc. and Ticketmaster Canada LP will pay a $4-million penalty and $500,000 for the bureau’s investigation costs.

The companies will also create a compliance program as part of a consent agreement.

The news comes after the bureau found Ticketmaster’s advertised prices did not reflect the true cost to the consumer as the online ticket service added mandatory fees later in the purchasing process that often added more than 20 per cent to the cost and in some cases over 65 per cent.

The bureau found the initial prices misleading despite consumers seeing the additional fees before completing their transaction.

Commissioner Matthew Boswell said Canadians should be able to trust that they will pay the advertised prices when purchasing tickets online.

“The bureau expects all ticket vendors to take note and review their marketing practices, knowing that the bureau continues to examine similar issues in the marketplace and will take action as necessary,” Boswell said in a statement.

Ticketmaster said Thursday it is committed to leading in consumer safety and transparency and has adopted practices to protect Canadians.

It said it clearly discloses if tickets are being sold at the original face value or are being resold at prices that may be above or below face value

The company also bans the practice of listing tickets for sale at inflated prices before they are even purchased and identifies if it is the official primary ticket marketplace for an event.

The Canadian Press

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Cullen announces bid for provincial NDP nomination for Stikine riding

Current MLA Donaldson not seeking re-election

Reserve a gym spot online with the Houston Leisure Facility

The online system is another step to make things easy during the pandemic

Bulk water, sewage project gets council’s approval

Facility to service large-scale users

Four Rivers Co-op opens up applications for the $100,000 Community Support Fund

Registered charity, non-profit organization or community groups eligible to apply

Wood chipping facility being proposed

Council throws support behind Westpoint plan

Record-breaking 165 new COVID-19 cases diagnosed in B.C. in 24-hour period

Fifty-seven people are in hospital battling the novel coronavirus

March to protect old growth, stop industrial logging coming to B.C. Legislature

Organizers say they want to give frontline communities a bigger say in nearby logging

B.C. releases details of $1.5B economic recovery plan, $660M in business tax incentives

Economic plan includes support for employers, as well as training for workers

‘Not criminally responsible’ hearing slated for man convicted of Abbotsford school stabbing

Gabriel Klein was found guilty in March of killing Letisha Reimer, 13, in 2016

B.C.’s 1st mental health and addictions minister won’t be seeking re-election

MLA Judy Darcy is the fifth cabinet minister not intending to run in the next election

Vancouver’s shuttered aquarium searching for financial solution amid pandemic

The aquarium needs about $1 million a month to cover its costs

B.C., Alberta sending nearly 300 fire personnel by Friday to help battle wildfires in Oregon

Some 230 firefighters, most from British Columbia but including a number from Alberta, will be deployed Friday

Most Read