Plus Snow, an Australian company that sells snow gear in plus sizes, recently expanded to North America and the owner of the business is currently working out of Revelstoke. (Plus Snow website)

Plus Snow, an Australian company that sells snow gear in plus sizes, recently expanded to North America and the owner of the business is currently working out of Revelstoke. (Plus Snow website)

Online entrepreneur launches plus-size snow gear store in North America

What started in Australia has been brought to Revelstoke

Mon Balon’s mother owned a second-hand ski shop in Melbourne, Australia when Balon was a girl.

It was all about making the sport accessible to everyone, said Balon.

That philosophy continues to drive Balon’s current venture: plus size snow and outdoor wear.

After her mother died, Balon and her husband took over the second-hand shop. However they eventually closed it as big box retailers started selling more affordable gear.

TJ went into the drone photography business and Mon went into online retail.

She said she quickly found a hole in the market, there was very little in the way of plus size ski gear.

And so, five years ago, she created Plus Snow. She worked with manufacturers to create ski gear in a large variety of plus sizes, it was so popular she was selling out of the product before it even arrived at her home office.

It’s not just skiers but people looking to go on holidays in snowy places or play with their kids in the back yard, she said.

READ MORE: Revelstoke Legion opens Bargain Basement

Last year she expanded into the outdoor wear realm, Plus Outdoors, sells rain gear and other outdoor wear in plus sizes.

And then in December 2019, after setting up the business to function while she is abroad, the Balons moved to Revelstoke.

Mon said it is a dream to be able to work from home, ski and pick up the kids from school all in the same day.

Mon Balon and her family moved to Revelstoke in December 2019. At first she was going to treat her time here like a holiday, but when the pandemic hit she decided to grow her business. (Submitted/Mon Balon)

Though it was in her plans to expand into North America, Balon had intended to put that on hold and enjoy her time in Canada as a holiday, but then the pandemic hit.

Balon said the business was on trajectory for 30 per cent growth in 2020 and instead saw an 85 per cent drop. Though they somehow made it through the winter, despite more than half of the ski resorts in Australia closing due to the pandemic, Balon said she was facing 9-10 months of zero income.

So, three months ago, she decided it was time to fast track the plan and launch her business in North America.

She said it has been difficult to find North American manufacturers willing to expand into plus size production. She went to a tradeshow in Denver, Col. before the lockdown and found that there was no-one making plus size snow gear. She came away with only two connections but even more determination.

Though Balon self-describes as petite, she said she has become an advocate in the plus size industry. She is pushing for companies to expand their sizes because that is the right thing to do.

“It’s not about taking over the world,” she said. “I’m not interested in making lots of money and being exclusive.”

What she wants to see is more of the joy that her customers share when they can finally play in the snow with their kids.

Balon said she is looking for people to model the clothes she sells. She currently uses #curvystoke to raise awareness and celebrate people who wear plus sizes playing in the snow.

READ MORE: Get an annual winter permit says Parks Canada to Rogers Pass users


 

@JDoll_Revy
jocelyn.doll@revelstokereview.com

Like us on Facebook and follow us on Twitter.

Snow

 

Mon Balon and her family moved to Revelstoke in December 2019. At first she was going to treat her time here like a holiday, but when the pandemic hit she decided to grow her business. (Submitted/Mon Balon)

Mon Balon and her family moved to Revelstoke in December 2019. At first she was going to treat her time here like a holiday, but when the pandemic hit she decided to grow her business. (Submitted/Mon Balon)

Just Posted

Parking time is to be limited in one spot on 9th. (Houston Today photo)
District seeks grant to update bylaws

And decides on 15-minute parking

Bench installation on 9th Street is another sign the project is nearing completion. (Houston Today photo)
Progress being made on 9th Street finish

District aiming for June completion

File photo
Mental health checks proving valuable

Police officer and nurse team up each week

The two billboards for the Cow Moose Sign project arrived in Topley last week with Justin Cradock, owner of Pitbull Trucking Ltd. and the area is now getting prepared for installation. (Dan Simmons photo/Houston Today)
Cow Moose sign project billboards arrive in Topley

Two billboards for the Cow Moose Sign project have arrived in Topley… Continue reading

File photo
Snow clearing changes would cost money, survey finds

Council being asked to give direction

A prowling coyote proved no match for a stray black cat who chased it out of a Port Moody parking lot Friday, May 14. (Twitter/Screen grab)
VIDEO: Little but fierce: Cat spotted chasing off coyote by Port Moody police

The black cat is seen jumping out from under a parked car and running the wild animal out of a vacant lot

A forest of dance-protesters outside the BC Legislature on April 11. These participants were doing the Dance for the Ancient Forest in support of the Fairy Creek blockade and against old-growth logging. (Zoë Ducklow/News Staff)
Arrests begin at Fairy Creek blockade on Vancouver Island

Five protesters arrested as RCMP begin to enforce injunction

A thunderstorm pictured in Fraser Valley in 2021. (Black Press Media/Jaimie Grafstrom)
Wildfire concerns sparked after 320+ lightning strikes blasted B.C. yesterday

Approximately one-quarter of the province is currently listed as being at moderate risk of fire

A restaurant server on White Rock’s Marine Drive serves customers on a roadside patio. Indoor dining and recreational travel bans have been in effect since late March in B.C. (Peace Arch News)
B.C.’s COVID-19 infection rate falls to 411 cases Tuesday

360 people in hospital, up slightly, two more deaths

The Banff National Park entrance is shown in Banff, Alta., Tuesday, March 24, 2020. THE CANADIAN PRESS/Jeff McIntosh
Minister asks Canadians to camp carefully in national parks as season starts

Kitchen shelters in Banff National Park closed, trails on Vancouver Island will only be one-way

Names of those aboard the ship are seen at Komagata Maru monument in downtown Vancouver, on Tuesday, May 18, 2021. The City of Vancouver has issued an apology for its racist role in denying entry to 376 passengers aboard a ship that was forced to return to India over a century ago. Mayor Kennedy Stewart says discrimination by the city had “cruel effects” on the Sikhs, Hindus and Muslims aboard the Komagata Maru, which arrived in Burrard Inlet on May 23, 1914. THE CANADIAN PRESS/Darryl Dyck
Vancouver mayor says sorry for city’s role in turning away South Asians in 1914

Kennedy Stewart has declared May 23 as the annual Komagata Maru Day of Remembrance

A crew of WestCoast WILD Adventures employees tackled an onslaught of litter left at the ‘Locks of Love’ fence at Wally Creek on May 2. (Anne-Marie Gosselin photo)
Litter woes consume popular ‘Locks of Love’ fence on B.C.’s Pacific Rim

Popular view spot near Tofino plagued by people hanging masks and other unwanted garbage

Vincent Doumeizel, senior advisor at the United Nations Global Compact on Oceans, as well as director for the Food Programme for the Lloyd’s Register Foundation, pulls up some sugar kelp seaweed off the French coast in April 2020. He was the keynote speaker during the opening ceremony of the inaugural Seaweed Days Festival. (Vincent Doumeizel/Submitted)
Let’s hear it for seaweed: slimy, unsexy and the world’s greatest untapped food source

Experts talks emerging industry’s challenges and potential at Sidney inaugural Seawood Days Festival

Troy Patterson, a Cadboro Bay 15-year-old, got a virtual meeting with B.C.’s environment minister months after he started an online petition calling for construction of the Coastal GasLink pipeline to stop. (Jake Romphf/News Staff)
B.C. teen’s 23,000-name Coastal GasLink petition gets him an audience with the minister

15-year-old Saanich high school student and George Heyman discussed project for about 30 minutes

Most Read