Plus Snow, an Australian company that sells snow gear in plus sizes, recently expanded to North America and the owner of the business is currently working out of Revelstoke. (Plus Snow website)

Plus Snow, an Australian company that sells snow gear in plus sizes, recently expanded to North America and the owner of the business is currently working out of Revelstoke. (Plus Snow website)

Online entrepreneur launches plus-size snow gear store in North America

What started in Australia has been brought to Revelstoke

Mon Balon’s mother owned a second-hand ski shop in Melbourne, Australia when Balon was a girl.

It was all about making the sport accessible to everyone, said Balon.

That philosophy continues to drive Balon’s current venture: plus size snow and outdoor wear.

After her mother died, Balon and her husband took over the second-hand shop. However they eventually closed it as big box retailers started selling more affordable gear.

TJ went into the drone photography business and Mon went into online retail.

She said she quickly found a hole in the market, there was very little in the way of plus size ski gear.

And so, five years ago, she created Plus Snow. She worked with manufacturers to create ski gear in a large variety of plus sizes, it was so popular she was selling out of the product before it even arrived at her home office.

It’s not just skiers but people looking to go on holidays in snowy places or play with their kids in the back yard, she said.

READ MORE: Revelstoke Legion opens Bargain Basement

Last year she expanded into the outdoor wear realm, Plus Outdoors, sells rain gear and other outdoor wear in plus sizes.

And then in December 2019, after setting up the business to function while she is abroad, the Balons moved to Revelstoke.

Mon said it is a dream to be able to work from home, ski and pick up the kids from school all in the same day.

Mon Balon and her family moved to Revelstoke in December 2019. At first she was going to treat her time here like a holiday, but when the pandemic hit she decided to grow her business. (Submitted/Mon Balon)

Though it was in her plans to expand into North America, Balon had intended to put that on hold and enjoy her time in Canada as a holiday, but then the pandemic hit.

Balon said the business was on trajectory for 30 per cent growth in 2020 and instead saw an 85 per cent drop. Though they somehow made it through the winter, despite more than half of the ski resorts in Australia closing due to the pandemic, Balon said she was facing 9-10 months of zero income.

So, three months ago, she decided it was time to fast track the plan and launch her business in North America.

She said it has been difficult to find North American manufacturers willing to expand into plus size production. She went to a tradeshow in Denver, Col. before the lockdown and found that there was no-one making plus size snow gear. She came away with only two connections but even more determination.

Though Balon self-describes as petite, she said she has become an advocate in the plus size industry. She is pushing for companies to expand their sizes because that is the right thing to do.

“It’s not about taking over the world,” she said. “I’m not interested in making lots of money and being exclusive.”

What she wants to see is more of the joy that her customers share when they can finally play in the snow with their kids.

Balon said she is looking for people to model the clothes she sells. She currently uses #curvystoke to raise awareness and celebrate people who wear plus sizes playing in the snow.

READ MORE: Get an annual winter permit says Parks Canada to Rogers Pass users


 

@JDoll_Revy
jocelyn.doll@revelstokereview.com

Like us on Facebook and follow us on Twitter.

Snow

Get local stories you won't find anywhere else right to your inbox.
Sign up here

 

Mon Balon and her family moved to Revelstoke in December 2019. At first she was going to treat her time here like a holiday, but when the pandemic hit she decided to grow her business. (Submitted/Mon Balon)

Mon Balon and her family moved to Revelstoke in December 2019. At first she was going to treat her time here like a holiday, but when the pandemic hit she decided to grow her business. (Submitted/Mon Balon)

Just Posted

An aerial shot of Cedar Valley Lodge this past August, LNG Canada’s newest accommodation for workers. This is where several employees are isolating after a COVID-19 outbreak was declared last Thursday (Nov. 19). (Photo courtesy of LNG Canada)
41 positive COVID-19 cases associated with the LNG Canada site outbreak

Thirty-four of the 41 cases remain active, according to Northern Health

Snowplowing isn’t really our favourite pastime but it is something we have been doing a lot of lately. Winter is here folks get your shovels out! (Angelique Houlihan photo/Houston Today)
Canadian’s favourite pastime

Snowplowing isn’t really our favourite pastime but it is something we have… Continue reading

grad
Raising money

Recently 2021 grad and parents sorted through all the bottles they have… Continue reading

RCMP
Big shout out to Houston RCMP

A Houston resident submitted this photo of Houston RCMP lending a hand… Continue reading

Welcome to Houston
Premier urged to remember northern, rural communities

Houston signs group letter being sent to John Horgan

B.C. Health Minister Adrian Dix and provincial health officer Dr. Bonnie Henry update the COVID-19 situation at the B.C. legislature, Nov. 23, 2020. (B.C. government)
B.C. sets another COVID-19 record with 887 new cases

Another 13 deaths, ties the highest three days ago

Arthur Topham has been sentenced to one month of house arrest and three years of probation after breaching the terms of his probation. Topham was convicted of promoting hate against Jewish people in 2015. (Photo submitted)
Quesnel man convicted for anti-Semitic website sentenced to house arrest for probation breach

Arthur Topham was convicted of breaching probation following his 2017 sentence for promoting hatred

Langley School District's board office. (Langley Advance Times files)
‘Sick Out’ aims to pressure B.C. schools over masks, class sizes

Parents from Langley and Surrey are worried about COVID safety in classrooms

The baby boy born to Gillian and Dave McIntosh of Abbotsford was released from hospital on Wednesday (Nov. 25) while Gillian continues to fight for her life after being diagnosed with COVID-19.
B.C. mom with COVID-19 still fighting for life while newborn baby now at home

Son was delivered Nov. 10 while Gillian McIntosh was in an induced coma

Join Black Press Media and Do Some Good
Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

B.C. Premier John Horgan, a Star Trek fan, can’t resist a Vulcan salute as he takes the oath of office for a second term in Victoria, Nov. 26, 2020. (B.C. government)
Horgan names 20-member cabinet with same pandemic team

New faces in education, finance, economic recovery

The corporate headquarters of Pfizer Canada are seen in Montreal, Monday, Nov. 9, 2020. The chief medical adviser at Health Canada says Pfizer’s COVID-19 vaccine could be approved in Canada next month. THE CANADIAN PRESS/Ryan Remiorz
Health Canada expects first COVID-19 vaccine to be approved next month

Canada has a purchase deal to buy at least 20 million doses of Pfizer’s vaccine,

FILE – A paramedic holds a test tube containing a blood sample during an antibody testing program at the Hollymore Ambulance Hub, in Birmingham, England, on Friday, June 5, 2020. (Simon Dawson/Pool via AP)
Want to know if you’ve had COVID-19? LifeLabs is offering an antibody test

Test costs $75 and is available in B.C. and Ontario

Most Read