Shoppers carry bags as they cross a street in San Francisco, Nov. 29, 2019. THE CANADIAN PRESS/AP-Jeff Chiu

Shoppers carry bags as they cross a street in San Francisco, Nov. 29, 2019. THE CANADIAN PRESS/AP-Jeff Chiu

‘A captive market:’ U.S. border closure keeps Black Friday shoppers in Canada

Black Friday originated in the United States as a post-Thanksgiving shopping event

Cross-border shopping is a quintessential part of Black Friday for some Canadians.

But with the Canada-U.S. land border closed to non-essential travel to limit the spread of COVID-19, hopping over the border for holiday shopping isn’t an option this year.

For Canadian retailers, the closure has created a captive market — at least for in-store shopping.

“In previous years, a lot of Canadians would just pop over the border to take advantage of the crazy deals down in the U.S., which often surpassed what we were getting in Canada,” says Tandy Thomas, an associate professor in the Smith School of Business at Queen’s University.

“But the ability to do that easy cross-border shopping is no longer there.”

Thomas says the border closure creates a more favourable environment for Canadian retailers.

“They don’t have to compete with their U.S. counterparts in the same way,” she says. “It’s literally a captive market.”

Black Friday originated in the United States as a post-Thanksgiving shopping event. It became well-known for its big discounts, massive crowds and a frenzied shopping atmosphere.

Although it has become a mainstay of holiday shopping in Canada as well, U.S. retailers have still lured Canadians across the border with doorbuster deals.

Yet with the loonie worth about 77 U.S. cents, it’s possible few shoppers would have bothered travelling south of the border.

“With the dollar being what it is, it’s not exactly a bargain to go down there,” says Tim Sanderson, executive vice-president and national lead for retail with JLL Canada.

“But there’s still lots of people who like to go for the variety.”

Diane Brisebois, president of the Retail Council of Canada, says the border closure, coupled with an increased push to buy local, will benefit Canadian retailers this holiday season.

“We strongly believe there will be more Canadians making that extra effort to shop in a local brick-and-mortar store as well as find them online,” she says.

READ MORE: Online shopping set to hit record this year in Canada

Brett Bundale, The Canadian Press


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

CoronavirusRetail

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Brett Alexander Jones is wanted on several warrants province-wide, in connection with multiple charges. Jan. 21, 2021. Kitimat RCMP photo
Kitimat RCMP searching for man wanted on several warrants province-wide

Jones is described as a five-foot 10-inches Caucasian man, with blond hair and blue eyes.

That’s Houston physician Dr. Stefanie Steel receiving her first dose of the Pfizer vaccine Jan. 19, 2021 from RN nurse manager Cindy Cockle. (Northern Health photo)
First Houston vaccinations take place

Long term care residents, health care workers on list

Administering naloxone to a person experiencing a benzo-related overdose event won’t help. Naloxone is used to neutralize opioids. (Jenna Hauck/The Progress file photo)
Northern Health warning drug users of potential benzo contamination

The drug does not respond to naloxone, and is being included in street drugs

COVID-19 exposure reported at Houston Secondary. (Houston Today photo)
COVID-19 exposure reported at Houston Secondary School

Self-monitoring for symptoms encouraged

Businesses continue to struggle under COVID-19 restrictions as the pandemic reaches the one-year mark. (B.C. government)
Another 564 COVID-19 cases, mass vaccine plan coming Friday

15 more deaths, community cluster declared in Williams Lake

Gem Lake Top, at Big White Ski Resort, seen at Jan. 8. (Big White Ski Resort)
Big White cancels $7.3M in lift tickets, accommodations due to COVID-19 orders

Since November, the ski resort has been forced to make several changes

Jan. 21 marks the 21st day of the 21st year of the 21st century, according to some. (Black Press Media file photo)
The 21st day of the 21st year of the 21st century is upon us

Milestone won’t be back for another 100 years

Darlene Curylo scratched a $3M ticket, BCLC’s largest ever scratch and win prize. (BCLC)
Kelowna woman in shock after winning BCLC’s largest-ever instant-ticket prize

Darlene Curylo couldn’t believe her eyes when she saw the amount of money she’d won from a scratch ticket

While each person has different reasons for becoming homeless, a UBCO study shows they learn through their interactions with different services to perform ‘as homeless’ based on the expectations of service providers. (Contributed)
Kelowna homeless forced to ‘perform’ for resources, says UBCO study

One participant in the study said ‘It is about looking homeless, but not too homeless’

Gov. Gen. Julie Payette takes the royal salute from the Guard of Honour as she makes her way deliver the the throne speech, Wednesday, September 23, 2020 in Ottawa. THE CANADIAN PRESS/Fred Chartrand
Gov. Gen. Julie Payette resigns, apologizes for ‘tensions’ at Rideau Hall

Payette, who is the Queen’s representative in Canada, has been the governor general since 2017

Grounded WestJet Boeing 737 Max aircraft are shown at the airline’s facilities in Calgary, Alta., Tuesday, May 7, 2019. WestJet will operate the first commercial Boeing 737 Max flight in Canada today since the aircraft was grounded in 2019 following two deadly crashes. THE CANADIAN PRESS/Jeff McIntosh
Passengers unfazed as WestJet returns Boeing 737 Max to service on Vancouver flight

After a lengthy review process, Transport Canada cleared the plane to return to Canadian airspace

The top part of the fossil burrow, seen from the side, with feathery lines from the disturbance of the soil – thought to be caused by the worm pulling prey into the burrow. (Paleoenvironntal Sediment Laboratory/National Taiwan University)
PHOTOS: SFU researchers find evidence of ‘giant’ predatory worms on ocean floor

Fossils found the prove the existence of an ancient Taiwanese worm as long as two metres

RCMP officers provide policing for 63 B.C. municipalities under a provincial formula based on population. (Black Press file photo)
B.C. communities warned of upcoming RCMP unionization costs

Starting salaries for city police officers are 30% higher

Most Read